↧
“Why Should I Buy From You?”
A seemingly innocuous question, right? On the surface it sounds pretty simple to answer; however, the responses I hear in my sales training workshops contradict this. “I’ll be here to service you.”...
View ArticleStop Telling People What They Want to Hear
One of the first sales books I read almost twenty years ago was “Stop Telling, Start Selling” by Linda Richardson. The primary concept she presented in her book is that telling is not selling. Yet,...
View Article