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“Why Should I Buy From You?”

A seemingly innocuous question, right? On the surface it sounds pretty simple to answer; however, the responses I hear in my sales training workshops contradict this. “I’ll be here to service you.”...

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Stop Telling People What They Want to Hear

One of the first sales books I read almost twenty years ago was “Stop Telling, Start Selling” by Linda Richardson. The primary concept she presented in her book is that telling is not selling. Yet,...

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